We hit the ground running in February with the announcement of our game-changing partnership with Alpine Motorsports—an alliance that fuses two brands built on a legacy of excellence and fearless innovation. Precision watchmaking meets elite motorsport performance, with both brands sharing a rebellious edge and a drive to challenge the norm. The partnership roared to life with the unveiling of the A524 Formula 1 car and the A424 World Endurance Hypercar—two speed demons embodying our shared vision. With 2024 just kicking off, we were already shifting into high gear.

April came with a rush of excitement as we introduced the first watch born from this partnership: the Streamliner Cylindrical Tourbillon Skeleton Alpine Limited Edition. Inspired by the unmistakable blue of the BWT Alpine Formula One Team, this sculptural masterpiece blends cutting-edge engineering with avant-garde craftsmanship. With just 100 pieces in existence, this head-turner made its grand entrance at the Formula 1 Chinese Grand Prix in Shanghai—a stage worthy of its bold design. Beyond the pit lane, it captivated watch enthusiasts worldwide. And as if that wasn’t enough, we also kicked off our collaboration with Alpine F1 driver Pierre Gasly—the first time we’ve ever teamed up with an individual athlete.

The Miami Grand Prix gave us the perfect excuse to turn up the sizzle. On the eve of the race, we unveiled the Streamliner Alpine Limited Edition Pink Livery—a daring tribute to the team’s second livery and BWT’s signature shade. With only 20 pieces in circulation, this striking timepiece radiated flair, precision, and raw performance. The electric energy of Miami set the scene for its debut, and let’s just say—it was love at first sight.

September saw the momentum skyrocket, starting with an epic podium finish at the FIA World Endurance Championship. The Alpine Endurance Team clinched third place at the grueling 6 Hours of Fuji, with drivers Matthew Vaxivier, Nicolas Lapierre, and Mick Schumacher proving that teamwork fuels success. This milestone marked the A424 Hypercar’s first taste of podium glory.

Meanwhile, back in Schaffhausen, we had some high-profile visitors: Alpine F1 drivers Pierre Gasly and Jack Doohan. Our CEO, Edouard Meylan, gave them an insider’s tour of our watchmaking world, walking them through R&D, production, and even some hush-hush upcoming projects. It was a meeting of minds, and we can’t wait to welcome them back for more behind-the-scenes action.

The Brazilian Grand Prix delivered a show for the ages, with Esteban Ocon and Pierre Gasly storming to P2 and P3. Amidst the chaos and drama of an action-packed race, Alpine pulled off a spectacular double podium finish—an achievement that had us all celebrating in style. If this is a taste of what’s to come, we’re in for some serious champagne showers in the future.

As the 2024 season wrapped up, Alpine secured 6th place in the Constructors’ Championship. Meanwhile, at the Abu Dhabi Grand Prix, history was made once again as Abbi Pulling clinched the F1 Academy title with a staggering nine victories, including back-to-back wins in Abu Dhabi. A record-breaking performance and a thrilling way to close out an unforgettable year.

And that’s a wrap on 2024. From podium triumphs to game-changing innovations, this year has been all about pushing boundaries and proving that precision and passion are the ultimate power duo. Buckle up—2025 is set to be even bigger, bolder, and faster. Stay tuned, because this ride is far from over.