We’re not just joining Alpine Motorsports; we’re taking pole position as their First Global Partner, strapping in for the ride across their entire motorsport spectrum. That means we’ll be seen in the pit lanes, on the track, and everywhere in between. Whether it’s the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er, or other adrenaline-fueled projects, we’re in it to win it. We’re looking to combine precision, power and performance. We’re aiming to push boundaries. This partnership is about more than just branding—it’s about the fusion of two entities that share a rich history of defying expectations and rewriting the rules.

Alpine was born in 1955, tweaking Renaults into rally legends. What about us? Well, as you know, we’ve been around a bit longer (since 1828), perfecting the art of watchmaking with a rebellious streak that refuses to fade. While Alpine was busy stripping cars down to their essence for peak performance, we were crafting minimalist timepieces that speak volumes without saying a word. There’s real passion here. Our CEO Edouard Meylan grew up watching his father race Alpine cars, and let’s just say, that love never faded. This partnership isn’t just business; it’s personal.

Most partnerships in motorsport are just a splash of colour on an F1 car. Not this one. We’re exchanging more than logos—we’re swapping expertise. With an exchange program between the BWT Alpine F1 Team’s Technical Centre in Enstone and our Neuhausen am Rheinfall manufacture, engineers and watchmakers will come together to share knowledge, push boundaries, and, who knows, maybe even create something revolutionary. At Moser, we don’t just measure time; we master it. And Alpine? They don’t just race; they redefine speed. Together, we’re not chasing time—we’re leading the pack.

This isn’t about simply keeping time—it’s about rewriting the rulebook. As David Gendry, VP of BWT Alpine F1 Team & VP Communications Alpine Brand, puts it: ‘H. Moser & Cie. represents exceptional watchmaking, blending tradition, elegance, and cutting-edge technology with a bold attitude. Just like we push boundaries on the track, Moser is moved by innovation and commitment. For Alpine and for H. Moser & Cie., every second counts.’

And that’s exactly what this partnership is about—making every second mean something. Because at the end of the day, the race isn’t just against the clock; it’s against expectations. And we have no intention of finishing anywhere but first.