The fruits of this dream were presented at SIHH in 2019: a mechanical and ‘organic’ watch that tells the story of how intimately our time on earth is linked to nature.  It is a reminder of how precious and fragile our planet is, and of how little time we have left to preserve it for future generations.

A mini-milky-way is revealed in our velvet-deep midnight blue Aventurine dial, subtly twinkling with brilliant ‘stars’ that mirror the constellations of the night sky.  According to folklore, aventurine is symbolic of prosperity and perseverance, combined with compassion  – while its name is derived from the Italian word ‘avventura’, meaning ‘adventure’ or ‘chance’.  All in all, a material perfectly suited to our bold Endeavour and its dreamy, romantic moon.  

Introducing the Moser Nature Watch, a symbol of our commitment, as Swiss Watchmakers and as human beings, to promoting sustainable and respectful development.

It’s not revolutionary. It’s absolutely necessary. Let’s Make Swiss Made Green again.