Quartz movements are a perfect example of how understanding the fundamental properties of a material can lead to innovations that revolutionise entire industries. The 1970s wasn’t just about disco and bell-bottoms. It was the era when quartz powered collections made their grand entrance, sending shockwaves through the watch world. The introduction of quartz to watch movements was one of the most significant breakthroughs in the history of watchmaking, marking a new era in the industry. The technology offered levels of accuracy, affordability and durability that were previously unattainable, challenging the industry dominance of traditional mechanical movements.
Traditional Swiss mechanical watchmakers felt the heat as these new, affordable, and highly accurate quartz watches flooded the market. Many established brands faced tough times, and some even tapped out entirely, while several traditional watchmakers overcame the crisis by joining forces, producing quartz movements together. This period, often referred to as the ‘quartz crisis’ – or ‘quartz revolution’, depending on your perspective – was a game-changer, marking a shift from traditional to modern watchmaking.